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- Think about this: Do you think marketing would have benefited from Big Data and Predictive Analytics, for instance, 10 years ago? And why is this the case, furthermore?When developing your business strategy and want to enter a new market, you alwaysanalyze the following business threats that might negatively impact your business? [more than one answer) a) New competitors in the marketb) New product in the market22, c)Customers' influenced) Your time managementThis week we are going to chat about marketing analytics and business and consumer markets. Your tasks: A study conducted by Adobe found that 77% of marketers surveyed believe that data on consumer purchase histories can improve marketing performance, yet only 21% actually use it. Similarly, 88% believe that behavioral data can have a similar impact, but only 20 % use it. These statistics highly a contradiction between the perception of marketing analytics' value and the actual frequency of execution of marketing analytics. Why do you think this is? If you were in charge of implementing marketing analytics in an organization, what hurdles would you expect to encounter and from whom, and how would you overcome them? The practice of buying business products based of sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? Should companies always give the business to the lowest bidder? Why or why not?
- 1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size ServicesHow can a marketer use real-time market information (ie: checkout scanner information on sales, customer buying habits, purchase methods, related product sales, etc.) as a competitive advantage?Somet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them. What will happen to the costs of the health insurance if only the older, sicker peopleenroll?
- What is apples revenues, profitability, and market value?1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?A disruptive technology is one that significantly alters how consumers, industries, and enterprises operate in the twenty-first century. A disruptive technology eliminates the systems or practises it replaces because it possesses superior qualities. E-commerce, online news sites, ride-sharing applications, and GPS systems are examples of disruptive technologies that have emerged recently. The automobile, electricity, and television were all revolutionary inventions in their own times. a) Elaborate predictive analytics with a suitable example.
- One of the benefits of value driven marketing is attention to customer needs and wants will likely result in: recessions O increased competition O long-term loyalties. O stronger relational dialogues among competing firms in the marketplace. O all of the aboveMichael Porter argues that business operates within the frenzy and flux of five different forces that combine to determine its profitability. What is one way to boost your customers competitive position? O 1) Help customers make better decisions 2) Provide further discounts to stop competition O 3) Form a diamond team approach 4) Help customers prevent new entrants in the marketTake into consideration the following: Do you believe Big Data and Predictive Analytics, for example, would have been useful in marketing ten years ago? What's more, why is this the case?