In every stock market change, even a downturn, there is an opportunity to use the power of segmentation to make a company's product or service stand out. If the company is focused on income level and lifestyles--what combination of segmentation approaches that were discussed n Chapter 6 are executed? product segmentation and benefit segmentation benefit segmentation and volume segmentation volume segmentation and geographic segmentation demographic segmentation and psychographic segmentation
In every stock market change, even a downturn, there is an opportunity to use the power of segmentation to make a company's product or service stand out. If the company is focused on income level and lifestyles--what combination of segmentation approaches that were discussed n Chapter 6 are executed? product segmentation and benefit segmentation benefit segmentation and volume segmentation volume segmentation and geographic segmentation demographic segmentation and psychographic segmentation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In every stock market change, even a downturn, there is an opportunity to use the power of segmentation to make a company's product or service stand out. If the company is focused on income level and lifestyles--what combination of segmentation approaches that were discussed n Chapter 6 are executed?
product segmentation and benefit segmentation |
||
benefit segmentation and volume segmentation |
||
volume segmentation and geographic segmentation |
||
demographic segmentation and psychographic segmentation |
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