In every stock market change, even a downturn, there is an opportunity to use the power of segmentation to make a company's product or service stand out.  If the company is focused on income level and lifestyles--what combination of segmentation approaches that were discussed n Chapter 6 are executed?     product segmentation and benefit segmentation     benefit segmentation and volume segmentation     volume segmentation and geographic segmentation     demographic segmentation and psychographic segmentation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In every stock market change, even a downturn, there is an opportunity to use the power of segmentation to make a company's product or service stand out.  If the company is focused on income level and lifestyles--what combination of segmentation approaches that were discussed n Chapter 6 are executed?

   

product segmentation and benefit segmentation

   

benefit segmentation and volume segmentation

   

volume segmentation and geographic segmentation

   

demographic segmentation and psychographic segmentation

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