Please think about the following: Think marketing tools like Big Data and Predictive Analytics would have made a difference if they had been available 10–15 years ago? Is there any sense behind this?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Please think about the following: Think marketing tools like Big Data and Predictive Analytics would have made a difference if they had been available 10–15 years ago? Is there any sense behind this?

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