Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What would be a business/organization’s critical success factors in strategic marketing analytics?
Expert Solution
Step 1: Introduction:-
Critical success factor refers to the business strategy or the system which helps business to reach their business goal. It means it helps the company to achieve the objectives of the company.
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