There is a lot of misunderstanding of microtargeting in the media. I think the biggest misconception is that there is some "silver bullet" magic indicator out there that will find the perfect targets by itself. This misses the point that the power of predictive analytics comes from combining multiple indicators, but I've run into it time and again. Please post a link to your favorite news story that misses the point about microtargeting. Feel free to add a note about what they seem to be getting wrong, or you can just let the link speak for itself.

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