What is the role of data mining and predictive analytics in analytical CRM? Provide examples of how businesses use these techniques to improve customer relationships.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What is the role of data mining and predictive analytics in analytical CRM? Provide examples of how businesses use these techniques to improve customer relationships.

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Step 1: Introduction -

About CRM -

Customer Relationship Management (CRM) is an all-inclusive approach and set of procedures used by organizations to oversee and cultivate relationships with clients at every stage of the client lifecycle. It entails gathering, evaluating, and utilizing client data to strengthen bonds, raise customer satisfaction, and spur corporate expansion. To accomplish these goals, automation of the sales, marketing, and customer care activities is made possible by CRM systems and technologies.

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