Question 3Swedish furniture company Ikea uses big data to determine how to adjust its inventory, design,and even food to align with local tastes in the various geographic regions it serves. In India,where families often have impromptu gatherings, the company offers a greater number of stoolsand folding chairs. In China, where balconies are common in homes, Chinese showrooms includea section on balconies.a) In your opinion, would a company marketing without segmentation be using its resourceseffectively?b) If not, how marketers can achieve different promotional goals by using a good mix ofpromotional tools by applying the AlDA model?

Answered: Question 3 Swedish furniture company…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Marketing illustrates profitable management in the company that helps in developing a long-term and strong association with customers. Sometimes a firm performs poorly because they do not market their products or services appropriately.

STP (segmentation, targeting, positioning) is an extensive structure which outlines and shortens the procedure of market segmentation.

Segmentation involves the procedure of breaking up the market into groups of similar consumers. It means that one product is created for every market. A marketer divides the market depending on the needs and requirements of the consumers.