Answered: can you write about markiting mix of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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can you write about markiting mix of coca cola company by your on words see the images this is an ex please dno't write the same

1-price of coca cola

2-place of coca cola

3-PROMOTION of coca cola

4-product of coca cola

Transcribed Image Text:Product Price Coca Cola products are sold in various packaging and sizes. For example, its core product Coke is sold in 200ml, 500ml, 1ltr, 1.5ltt and 2ltr bottles in cans, glass and plastic bottles. The Coca Cola logo is clearly Coca Cola maintains a head to head competition with its competitor in term s of pricing. It follows a nonlinear pricing strategy or indirect price discrimination and strongly leverages on its benefits as the market in which they operate in is perceived as an oligopoly. Moreover, it routinely offers discounts in huge quantity purchases, allowances on bundle purchases and maintains pricing similarities in line with its main rival, Pepsi; s o it does not lose out on customers in the particular sectors where made visible on each of these bottles and cans to differentiate itself from Coke. The Coca Cola bottles also have unique shapes pertaining to the brand. Coca Cola, Sprite and Fanta have large market shares in their respective segments but their growth is almost stagnant. Hence they generate huge cash for the company. Minute maid has high market share and good growth rate. From their product packaging design, to the content they continually produce, Coca-Cola as a company and brand constantly strives to put their creative foot forward. In Coca-Cola's content marketing strategies, the brand aims to surprise and inspire the masses, turning viewers to fans to devoted consumers. If you watch any of Coca-Cola's advertising campaigns, you'll notice that their television and internet marketing campaigns evoke and inspire human emotion and connection. This personal human connection is integral to effectively branding your company, turning it into an icon and a mainstay rather than simply a product. We all know that Coca-Cola sells soda, but somehow their product label design is everywhere: from movie screens to t-shirts to hats to wall murals and beyond. In design, their packaging design is both simplistic but eye-catching. According to research, simplistic product packaging design is appealing to consumers, as they are more likely to purchase items. The visual simplicity of Coca-Cola manages to speak for itself; the curious yet authoritative cursive, and the psychologically shocking red. Again, Coca-Cola manages to think outside the box with the color of their product packaging design, as red is typically a color that evokes caution and warning. Coca - cola improves customer service and satisfaction using better CRM (Customer Relationship Management). Using advance CRM we can get the required information of the customer. IT system again collects all the data and analysis them and provide information to provide a better product that suit the customer needs. Using CRM system Coca-Cola was able to achieve their goal of customer focus. The CRM help's the existing processes and also improve the new functions to satisfy the customer. These kinds of CRM help updates and improve the market share for the computer and create a better name with the customer and also reduce the cost for transportation. The CRM in Coca Cola also handle customer service support where you can direct talk to the person in the company for problem with the product. They have different type of service all around the world. They provide the customer service not only through feedback, email and telephone but also through monitoring and many types of analysis. So by this collaborative CRM, Coca Cola has provided efficient customer service to gain customer satisfaction. they operate together. A close inspection into the history of the pricing strategies followed by Coca-Cola so far indicates that they are relentlessly aimed at nurturing customer or brand loyalty. The prices of few of the products are as follows: Coca-Cola Zero Coke Can 320 ml – 1.5$ ; Coca-Cola Can 250 ml – 0.47$ ; Coca-Cola bottle 2.25 liters - 1.30$ ; Coca-Cola bottle 1.25 liters. - BDT 40; Coca-Cola no sugar 320 ml - BDT 150. Coca Cola follows a second degree price discrimination strategy in its marketing mix. In the sense they charge different prices for products in different segments. The beverage market is considered to be an oligopoly in which there are few sellers and many buyers. Coca Cola and Pepsi are the dominant players. Coke products are priced similar to that of Pepsi products in that particular segment. If Coke prices its products too high as compared to Pepsi in a particular segment, then the consumers might switch especially in developing countries where the consumers are price sensitive. Hence both come to an agreement of maintaining price parity in each segment. However, Coca Cola offers discounts on bulk purchases by sometimes even bundling the products. Coca-Cola Varieties Coca-Cola. Coca-Cola No Sugar. Diet Coke Diet Coke Caffeine Free Coca-Cola No Sugar Vanilla Coca-Cola Classic Vanilla Frozen Coke® Frozen Coke® No Sugar.

Transcribed Image Text:Place Promotion Coca cola have very talented team of marketing through which they make unique strategy of marketing their brand.Promotion plays an important role in the marketing mix of Coca Cola, the company uses a proper mix of ATL, BTL and Digital channels for creating awareness and promoting their products.Coca Cola is best known for its clutter-breaking and out of the box marketing campaigns. The company very well uses experiential marketing to connect and engage with customers. Due to low customer loyalty and high competition in the beverage industry, the company needs to pay heavy focus on the advertising and promotion of the products to increase sales and create top of the mind recall in the customer's mind.Coca Cola relies heavily on TV ads to reach out to the masses and uses different marketing campaigns to connect with its Coca Cola has a presence in 200+ countries and has an extensive distribution network which not only covers the urban regions but rural areas as well. The company produces the beverage using its secret formula and transports it to the bottlers located in various parts of the globe. The bottlers then fill the beverage in the bottles and then transports those bottles to different stockists, then to distributors and finally to retailers from where consumers can buy the products.Extensive distribution network and easy availability of Coca cola and its different products is what gives the brand an upper hand on its competitors and has also helped it kill regional competition present in different countries. Cocacola is sold over 200 countries with around 9 billion allocation customers emotionally and ultimately convey different product attributes.For example: In India in March 2016, Coca Cola launched "Taste the Feeling" Campaign which seeks out to remind its customers about the joyous and happy moments Coke brings to their lives. He was chosen so as to connect well with the Indian youth.Coca- Cola has always been ahead of its rival companies due to its very creative and effective advertising strategies.Coca Cola adopts and implements aggressive marke ting tactics and releases advertising campaigns both in offline and online media, print Ads, and exclusively engage in many sponsorship opportunities and programs such as Fifa world cup, American Idol, Olympics games, etc. The giant company not per day of their products. They introduced over 500 new products worldwide. Most of them are variations of Coca-Cola drinks, such as Cherry Coca-Cola and Coco Cola Vanilla. Their brands are recognized to stroke each demography and lifestyle.Strong distribution channel: Cocacola's quality products reach all of its market including Asia, Europe, Africa etc by their strong and proficient distribution channel.Following is the distribution strategy of Coca Cola: Coca Cola being in the market for more than 130 years and operating in more than 200 countries worldwide, it has developed excessive distribution network. The wide distribution network highlights the place strategy in Coca Cola marketing mix. The Coca Cola company produces the beverage using its secret formula and transports it to the bottlers located in various parts of the globe. The bottle shapes and sizes are predefined by the company. The bottlers then fill the bottles with the adequate beverage and then ship it to the carrying and forwarding agents. From there the bottles are transported by road to the stockists, then to the distributors and finally to the retailers from where the final consumers buy the products. Most of the times the goods from the distributor are only addresses its advertising campaigns on its customers but also on its distributors, bottlers and retailers by assisting with hoardings and fridges for advertising and branding purposes. Apart from these, it has hired many famous pe rsonalities and celebrities as its brand ambassadors and also captures the emotional insights of its customers by engaging and showcasing many activities related to CSR. Few of its famous campaigns include, "Share a Coke", "Always Coca-Cola", "The World's Cup" and exclusively in Bangladesh, "Nikhoj Shobder Khoje". The market leader currently streamed approximately 2500 promotional videos on the YouTube platform and its latest advertising expenditures rose up to 2.6 billion dollars. Special incentives are given to the distributors and retailers for pushing Coke products. Also these retailers are given refrigerators and Coca Cola hoardings for advertising the brand. At supermarkets, special emphasis is given on the shelf spaces to generate more transported to the wholesalers who distributes these to the retails according to the demand on regular basis. Coca Cola has an extensive distribution channel and its products are available in almost all retail outlets and supermarkets across the globe. In India Coca Cola products are made available across 2.5 million outlets.Coca Cola products are also distributed to various Hotels and restaurant chains throughout the world. visibility of its products. Coca Cola also engages in various CSR activities to help support environmental and social issues across the globe.

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