SUN< To DoImage 11. What is the product being advertised?2. What does the advertisement say aboutthe product?3. What message does the imagecommunicate?PlayStation.PortableWhiteis comingAssignment DetailsPurposive Communication-IBMERCADOPHOTO ♫ MUSIC MOVIE GAME INTERNETImage 2◄ PreviousDashboard11:37 PMSubmit Assignment000000Calendar1278%NotificationsNext ►Inbox

1. The item in Image 1 is a portable PlayStation that comes in a brand-new, unique hue, which is…

Answered: 1. What is the product being…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).
Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company
Verizon spends millions of dollars each year on advertising for manydifferent purposes. Provide an example of how it might design aninformative ad, a persuasive ad, and a reminder ad.
The well-known brand UPS (United Parcel Service) would most likely be classified as A.suggestive. B. arbitrary. C.generic. D.fanciful. e.descriptive.

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1. What is the product being advertised? 2. What does the advertisement say about the product? 3. What message does the image communicate?