When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-makingprocess, what macro level segmentation variable is being used?O a. Geographical locationO b. Structure of procurementO c. End market being servedO d. Type of buying situation

In marketing, segmentation refers to the process where company divides the whole market into smaller…

Answered: When a business marketer determines…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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