Which of the following would be most directly influenced by an organ that targets online influencers and celebrities in their marketing effo monetary value O information value O social value scale value
Which of the following would be most directly influenced by an organ that targets online influencers and celebrities in their marketing effo monetary value O information value O social value scale value
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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
Transcribed Image Text:Which of the following would be most directly influenced by an organization
that targets online influencers and celebrities in their marketing efforts?
monetary value
O
information value
social value
scale value

Transcribed Image Text:Umeko is leading a virtual presentation for members of a local networking
group. One of the attendees asks her to describe one of the essential
resources that ensure a successful targeting strategy. Which of the following
would be her best response?
product specialization capabilities
mass marketing resources
O detailed customer personas
O strong brand recognition
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