With cell or smartphones even less easilycontrolled and monitored than home computers, what ethical and regulatory issues areraised regarding mobile marketing to children?
With cell or smartphones even less easilycontrolled and monitored than home computers, what ethical and regulatory issues areraised regarding mobile marketing to children?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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With cell or smartphones even less easily
controlled and monitored than home computers, what ethical and regulatory issues are
raised regarding mobile marketing to children?
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