interaction on internet and ethical issues

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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interaction on internet and ethical issues

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Step 1

Introduction

  • Interaction has become easier than ever before through the internet.
  • Most companies are using the internet to interact with their target audience through digital marketing, campaigns.
  • With this process, the brand can collect the user's data in order to provide the customized solutions.
  • The collection of user data should be done in an ethical way.
  • Interaction on the internet is a boon to most companies as it allows brands to market their products easily and to increase their reach.
  • This comes with adopting the information systems and technology in the company.
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