Answered: interaction on internet and ethical…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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interaction on internet and ethical issues

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Step 1

Introduction

Interaction has become easier than ever before through the internet.
Most companies are using the internet to interact with their target audience through digital marketing, campaigns.
With this process, the brand can collect the user's data in order to provide the customized solutions.
The collection of user data should be done in an ethical way.
Interaction on the internet is a boon to most companies as it allows brands to market their products easily and to increase their reach.
This comes with adopting the information systems and technology in the company.

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