Answered: Explain how technology and the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Explain how technology and the e-environment are impacting people and organizations.

Expert Solution

Introduction

Businesses never operates in isolation. They are affected constantly by the (business) environment around them. Same goes for people. These factors affect their mindset, habits, use of resources, etc.

People and businesses who are good in adapting with this changing environment has a better chance to survive. For example people who are using the old technologies and reject to adapt to new one will see less efficiency in their work. This will affect their work performance. There is competition in both business life and job life of people where they need to deliver the best services in both places.