Brands such as because: a. These assets increase mental and physical availability O b. These assets don't erode easily O c. They continue to invest in these assets

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Brands such as McDonald's benefit from their market-based assets
because:
O a. These assets increase mental and physical availability
O b.
These assets don't erode easily
O c.
They continue to invest in these assets
d.
All of the above
Transcribed Image Text:Brands such as McDonald's benefit from their market-based assets because: O a. These assets increase mental and physical availability O b. These assets don't erode easily O c. They continue to invest in these assets d. All of the above
Brand loyalty behaviour is generally:
O a. Common, but buyers are seldom completely loyal to a single
brand
b. Common, and buyers are frequently completely loyal to a single
brand
O c. Rare, but when it is observed, buyers are frequently completely
loyal to a single brand
O d. Rare, and when it is observed, buyers are seldom completely loyal
to a single brand
Transcribed Image Text:Brand loyalty behaviour is generally: O a. Common, but buyers are seldom completely loyal to a single brand b. Common, and buyers are frequently completely loyal to a single brand O c. Rare, but when it is observed, buyers are frequently completely loyal to a single brand O d. Rare, and when it is observed, buyers are seldom completely loyal to a single brand
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