Question 8 (10 points)If Jess wanted to know the total number ofnew site visitors versus returning visitors(monitored by cookie and IP address), whichmetric should she check?New sessionsO SessionsVisit conversionsVisitsImpressionsSaved Jess works for a Nestle Global in Switzerlandas a digital marketing manager. Between herweekend ski trips and eating fondue, herpassion is helping her team to understandKPIs of the firm's website. She is about togive a report to the senior management.Which metric below should Jess share if shewants to give senior management an idea ofhow many people have signed up for thecompany newsletter?ReferralsVisitsConversionsDirect trafficImpressionsReach

If Jess wants to determine the total number of new site visitors versus returning visitors monitored…

Answered: Question 8 (10 points) ✓ Saved If Jess…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Which of the following is true of businesses with a strong customer focus? Question 23 options: In a customer-focused business, shareholders are more interested in long-run survival than immediate earnings. A customer-focused business realizes higher profits over the short-term. In a customer-focused business, managers are usually judged on the last quarter's results, and not not on their efforts to ensure the long-run survival of the business. A customer-focused business is in synch with customers' needs and requirements, not with competitors' strategies. A customer-focused business lacks a long-term perspective
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Question 8 (10 points) ✓ Saved If Jess wanted to know the total number of new site visitors versus returning visitors (monitored by cookie and IP address), which metric should she check? New sessions Sessions Visit conversions O Visits Impressions