Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern?

 

Group of answer choices

 

It is counter to market penetration pricing strategy Company value

 

Support niche marketing

 

Is not valuable to all consumers

 

All are correct

 

All are incorrect

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