Answered: write a paragraph why dunkin is not as…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

write a paragraph why dunkin is not as good of a choice as mcdonalds?

Expert Solution

McDonalds Vs Dunkin:

McDonalds Vs Dunkin:

While comparing McDonalds and Dunkin, McDonalds is better than Dunkin, because

First thing is comparing the Menu of both outlet, McDonalds menu is higher than Dunkin and Dunkin mainly focus the product of Donuts. But McDonalds provide the variety of the products such as Burgers, beverages, Sandwiches, Combo meals, desserts, and so on. In the Dunkin case, they have provided Donuts, beverages, and burgers which could not focused more customers.
Compare to revenues, Dunkin revenue is more fluctuating compare to McDonalds.
No of outlets of McDonalds is higher than Dunkin and franchise fee of Dunkin also fluctuating.
McDonalds take necessary action to increase the re-franchising fee whereas Dunkin fee reduced drastically in the past years.
While considering the EBITDA, McDonalds EBITDA is higher than Dunkin and Dunkin EBITDA is fluctuating.