Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
describe a buiness stragey for a vegan restaurant
Expert Solution
Introduction
Business is a legal entity which creates value for customers and shareholders. It has its own rights and responsibilities.
It creats value for customers in terms of products and services which will act like tools to solve their problems. And for shareholders the value will be increasing returns.
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