In Class, 10-25 Minutes for Teams Your firm is plan-ning to begin marketing a consumer product in severalglobal markets. You have been given the responsibilityof developing plans for market research to be conduct-ed in South Africa, in Spain, and in China. In a role-playing situation, present the difficulties you expectto encounter, if any, in conducting research in each ofthese areas.

Market research is the process of determining the viability of a new idea. This research is…

Answered: In Class, 10-25 Minutes for Teams Your…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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