Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?
Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?
Expert Solution
Step 1: Define databases and data analysis
Databases are electronic records that serve as well-organized data warehouses by storing structured information in a systematic way. It is the foundation of data management that provides effective storage, information retrieval, and transformation of data. However, when it comes to data analysis it involves examining datasets using techniques to uncover trends, patterns, and valuable insights. This procedure transforms data into information.
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