With regards to unethical marketing practices, David Ingram (Examples of Legal But Unethical Situations in Business) writes: Marketing tactics can walk a fine line between persuasion and manipulation, and this is another area where subjective ethics come into play heavily. Some marketing tactics can take advantage of uneducated segments of the population, which can be perfectly legal while being scorned throughout the marketplace. For example, before the Credit Card Act of 2009, banks could lure teens into opening credit accounts with promises of financial freedom, regardless of the teens' ability to repay the high-interest debts. Other tactics can take advantage of harmful addictions by eliciting emotional responses. Casino commercials showing elated winners throwing money into the air is a prime example of this in a world where people can ruin their lives with a gambling addiction. Still other tactics can take advantage of people in need by luring them into predatory services, such as high-cost loans with daily interest compounding. Provide at least two different examples of your own (you can search the Internet to find cases) that exemplify unethical marketing practices. Describe each case and explain why the marketing practice was unethical.
With regards to unethical
Marketing tactics can walk a fine line between persuasion and manipulation, and this is another area where subjective ethics come into play heavily. Some marketing tactics can take advantage of uneducated segments of the population, which can be perfectly legal while being scorned throughout the marketplace. For example, before the Credit Card Act of 2009, banks could lure teens into opening credit accounts with promises of financial freedom, regardless of the teens' ability to repay the high-interest debts.
Other tactics can take advantage of harmful addictions by eliciting emotional responses. Casino commercials showing elated winners throwing money into the air is a prime example of this in a world where people can ruin their lives with a gambling addiction. Still other tactics can take advantage of people in need by luring them into predatory services, such as high-cost loans with daily interest compounding.
Provide at least two different examples of your own (you can search the Internet to find cases) that exemplify unethical marketing practices. Describe each case and explain why the marketing practice was unethical.
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