ARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. -The marketing concept applies to nonprofit organizations as well as to businesses The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts--a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.
ARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. -The marketing concept applies to nonprofit organizations as well as to businesses The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts--a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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