ARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. -The marketing concept applies to nonprofit organizations as well as to businesses The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts--a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.
ARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. -The marketing concept applies to nonprofit organizations as well as to businesses The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts--a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Transcribed Image Text:MARK TRUE or FALSE:
Marketing ethics are the moral standards that guide marketing decisions and actions
Moral standards often vary from one society to another and among groups within a society so there
is likely to be a disagreement about what opinion is correct when it comes to marketing ethics
The "marketing concept" means that a firm emphasizes making a profit above all other objectives
A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying
to make a profit
When it comes to customer value, it is the customer's view that matters, not the view of the
marketing manager.
6. The marketing concept applies to nonprofit organizations as well as to businesses
7. The marketing concept says that it is a firm's obligation to improve its positive effects on society and
reduce its negative effects
8
A marketing strategy is composed of 2 interrelated parts-a target market and a marketing mix
9. The "four Ps" of the marketing mix are people, products, price, and promotion
10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing
mix.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Recommended textbooks for you
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON