True or False? The simplest definition of modern marketing is managing profitable customer relationships? The difference between human needs and wants is that needs are states of felt deprivation, while wants are needs as shaped by culture and individual personality? A thorough definition of marketing tells us that it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
True or False?
The simplest definition of modern marketing is managing profitable customer relationships?
The difference between human needs and wants is that needs are states of felt deprivation, while wants are needs as shaped by culture and individual personality?
A thorough definition of marketing tells us that it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
A quota sets limits on the amount of goods the importing country will accept in certain product categories.
The simplest way to enter a foreign market is with direct investment.
Another word for tariffs is exchange controls.
Under the marketing concept, all functional deparnments must think "consumer'
Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions.
An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making.
Lifestyle is a person's pattern of living as expressed in his or her psychographics.
A belief is a descriptive thought that a person has about something
Business demand ultimately derives from the demand for consumer products and services
Demand in business markets is subject to more fluctuation than in consumer markets.
There is no single way to segment a market.
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