Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia It is important to know about all the types of media available for marketing in the entry country (Australia). Can you use marketing agencies from the entry country? How much of the population is reached by different media? How much does advertising cost? What components of the promotional mix are used by competitors in Australia?
Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia It is important to know about all the types of media available for marketing in the entry country (Australia). Can you use marketing agencies from the entry country? How much of the population is reached by different media? How much does advertising cost? What components of the promotional mix are used by competitors in Australia?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia
It is important to know about all the types of media available for marketing in the entry country (Australia).
Can you use marketing agencies from the entry country? How much of the population is reached by different media? How much does advertising cost? What components of the promotional mix are used by competitors in Australia?
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