Your line manager sent you a draft of the new TRESemmé advertisement which the company wishes to use to re-introduce its products to the South African market. Review the advertisement and draft an essay (500 to 1 000 words) in which you (i) analyse the advertisement in terms of the AIDA method of advertising, (ii) evaluate any intercultural concerns that may arise and (iii) make a recommendation on whether or not the advertisement should be used, and why. Link: https://www.bizcommunity.com/Article/196/784/208159.html
Your line manager sent you a draft of the new TRESemmé advertisement which the company wishes to use to re-introduce its products to the South African market. Review the advertisement and draft an essay (500 to 1 000 words) in which you (i) analyse the advertisement in terms of the AIDA method of advertising, (ii) evaluate any intercultural concerns that may arise and (iii) make a recommendation on whether or not the advertisement should be used, and why. Link: https://www.bizcommunity.com/Article/196/784/208159.html
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your line manager sent you a draft of the new TRESemmé advertisement which the company
wishes to use to re-introduce its products to the South African market. Review the advertisement
and draft an essay (500 to 1 000 words) in which you (i) analyse the advertisement in terms of
the AIDA method of advertising, (ii) evaluate any intercultural concerns that may arise and (iii)
make a recommendation on whether or not the advertisement should be used, and why.
Link: https://www.bizcommunity.com/Article/196/784/208159.html
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