The first question is multiple choice 00:0001:15TranscriptQuestlon # 7Multiple SelectA field service worker addresses focus group participants: "Thank you for being here. I am sure you are going to love these new chocolate donuts, but if you don'tyou will need to complete a questionnaire telling us why." The field service worker's comments are(Select all that apply.)O not appropriate since some participants may not comment honestlyO not appropriate because they seem to tell people they are going to like the donutsO appropriate forfocus group about chocolate donutsO appropriate since participants will know what they are getting into« PREVIOUSNEXT>©2016 GlynlyonlineSAMSUNG Questlon # 11Multiple ChoiceA tea company hires a firm to research why their peach tea is not performing well. The marketing research firm must survey.at least 100 people who have tried the tea.The team has just 90 respondents and the data is needed soon. It is ethically best toO ask for an extension, if needed, while searching for an additional ten respondentsO use respondents who may like tea but have not tried this typeask family members to be respondents, since the survey is confidentialO use the respondents they have since it will produce the desired results© 2015 Glynlyon, Inc.( PREVIOUSNEXT>SAVE2016 Giynlyon, Inc Al ri24 mainlineSAMSUNG

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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(Revenue Mgmt) Donut Shop Donna's Delicious Donuts (DDD) produces 380 donuts each morning. There are 3 flavors of glaze Donna coats the donuts with: Regular Glaze, Chocolate Glaze, and Blueberry Glaze. Tommy of Tommy's Terrific Tours (TTT) called Donna and said he wants to bring his tour bus by DDD at 11:00am tomorrow. Normally, DDD has sold out of donuts by 11:00am, but Donna told Tommy she would hold back at least 30% of all donuts made that morning until the tour bus arrived. In addition, she said she would give tour customers a 20% discount off of the regular price. Donna has only enough blueberry glaze on hand to make 90 blueberry glaze donuts.lq 100 The table below shows the prices and maximum demand for the different options. Develop and solve an LP model to maximize revenues for DDD on the day the tour bus arrives. (Include Ranges.) What is her maximized amount of revenues? How many total regular glaze, chocolate glaze, and blueberry glaze donuts will she make? How many regular…
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Last Year Sales $208,000 $221,000 Cost of goods sold 106,000 116,000 Gross margin 102,000 105,000 Other expenses 49,000 49,000 Net income 53,000 56,000 Finished goods inventory 2,700 5,000 Work-in-process inventory 11,000 8,000 Raw material inventory 5,500 7,000 Total inventory (average for year) 19,200 20,000 Other current assets 93,000 109,000 Other assets 210,000 249,000 Total assets 322,200 378,000 ^THIS YEAR The plant manager, Murat Kristal, at York Technologies makes Aircraft Navigation Systems. He expects you, as the new OM analyst, to provide some insight for performance of the plant. High on his list is an understanding of his inventory…
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