Answered: Question 17 options: a) Rent the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The 10th annual bowling tournament is at your hotel in June. The group has a lot of audio-visual (AV) needs that the hotel will need to provide. The hotel has some basic AV equipment but does not have some of the items on the client’s request list. Which of the following strategies should the hotel employ so that the hotel and the client both benefit in this situation?

Question 17 options:

a)	Rent the equipment and for convenience blend the cost into the budget for the client.

b)	Offer the client flip charts and markers instead of a projector for a lower price.

c)	Do not meet the guest’s needs and offer him a complimentary guest room for his trouble.

d)	Send the guest to the hotel next door for the AV portion of their meeting.

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