Many industries are based on service that depends on effective employees. Therefore, companies in those industries need to focus on employee motivation, incentives, and coordination to deliver the right service. This marketing-like focus on employees is called: Group of answer choices marketing myopia internal marketing external marketing implementation by command
Many industries are based on service that depends on effective employees. Therefore, companies in those industries need to focus on employee motivation, incentives, and coordination to deliver the right service. This marketing-like focus on employees is called: Group of answer choices marketing myopia internal marketing external marketing implementation by command
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Many industries are based on service that depends on effective employees. Therefore, companies in those industries need to focus on employee motivation, incentives, and coordination to deliver the right service. This marketing-like focus on employees is called:
Group of answer choices
marketing myopia
internal marketing
external marketing
implementation by command
How can marketing plans fail?
Group of answer choices
The strategies are not appropriate.
The implementation was not adequate for the strategies.
The external environment changed for the worse.
Any of the above can lead to failure.
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