In this scenario, you are the product manager of "Nike". What is the name of the company you chose? Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of its competitor brands?

Q: onduct a market share and profitability analysis of the food brand Sara Lee. (Please include number…

A: Marketing analysis encompasses the evaluation of an organization’s market environment as well as…

Q: e) Do you think giving the chocolate bar a brand name was necessa success? Justify your answer.

A: Answer e) Yes, brand a simple chocolate bar is a beneficial and effective method since without a…

Q: 2) Select a company that does a poor job branding their employment ("burger flipping" at McDonalds,…

A: I have selected the company McDonald  McDonalds:- McDonald’s restaurants are in over 100 countries…

Q: If you were the head of the marketing team at Chloe Handbags, what direction would you provide to…

A: The company adopts various promotional campaigns to increase their sales growth of their products.…

Q: You've just started working as a consultant for a major beverage manufacturer. Your overall…

A: As the world becomes more digital, a strong online presence is more important than ever. This…

Q: 1. What are the new target audience? What will they need? 2. What a marketing strategy that…

A: In today's dynamic business environment, identifying and understanding a new target audience is…

Q: You are a brand! To manage any brand effectively, you must carefully be in touch with what you…

A: Brand - A brand is a distinct name, design, symbol, or identity that distinguishes a company/seller…

Q: Chapter 9 discusses brand image and product positioning. Think about Macy’s and other…

A: Brand image and brand positioning are two different concepts that are related to efforts of…

Q: Please could you give a very detailed answer on how you would advertise a virtual reality children's…

A: About Virtual Reality (VR) - Virtual reality, or VR, is a type of computer programme that submerges…

Q: How does the AMA define a “brand"? Of the objectives that a good brand hopes to achieve, which one…

A: Powerful marking permits organizations to separate themselves from their opposition and lay out a…

Q: Please provide some disadvantages of the unstructured approach to brand positioning, and how we can…

A: Let's understand brand positioning. The construction of a clear image of the nature of the product…

Q: What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge)…

A: Burt's Bees is a personal cosmetics firm that makes lip balm, moisturizers, makeup, facial wipes,…

Q: If trying to come up with a marketing plan for undersold product – how would I reposition the…

A: Note: The answer has been framed in a generalized manner.A marketing strategy is similar to a…

Q: Pick a company or brand that we’ve discussed in a previous chapter—Nike, Starbucks, Netflix, Apple,…

A: The efforts and activities that a company does to build relationships with its customers are known…

Q: Please provide another NEW product from a different Fortune 1000 company. Then decide on a new…

A: Company: General Electric (GE)New Product: Smart Home Energy Management SystemDescription:The new…

Q: As the marketing director for laptop manufacturer,you have been approached by your CEO suggesting…

A: Marketing covers a broad range of activities used to advertise and entice customers to buy your…

Q: What is the BMC customer segment for cycle and bikers users? Kindly refer to the picture below.

A: Perhaps the most crucial component of the BMC is Customer Segments. Let's investigate what the…

Q: Assume you are a marketing consultant charged with the responsibility to ensure  company does not…

A: As a marketing consultant, it is my job to make sure that my organisation doesn't experience any…

Q: . In what ways can a brand effectively communicate its values and identity to build a strong brand…

A: Brand image refers to a consumer's perception of the company, its products, and services. It grows…

Q: Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement…

A: The chosen advertisement is Disneyland's Resort advertisement.  In Anaheim, California, there is a…

Q: 1. What trends in product variations/choices have you seen recently in marketing? provide one…

A: One trend in product variations/choices that I've seen recently in marketing is the increasing…

Q: Given here are three taglines/positioning statements for famous brands: L'Oreal: Because You're…

A: Positioning statement - It highlights what a brand does or offers to address the needs or pain…

Q: Goal: Consider the concepts of brand loyalty familiarity. 1) List one branded product to which you…

A: Branding is a Marketing concept. It helps the company or the product to take a unique position in…

Q: Can you give me a hint how you can use celebrity status of a brand (like designed by celebrity) to…

A: Influencers and celebrities are nowadays becoming the face of social media almost each and every…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.