Excel Enterprises uses a website, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices in design and tone. integrated marketing communications, all these different brand contacts maintain O a. creativity O b. consistency O c. variety O d. simplicity

Excel Enterprises uses a website, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices in design and tone. integrated marketing communications, all these different brand contacts maintain O a. creativity O b. consistency O c. variety O d. simplicity

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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