[Reeses] Reese's Peanut Butter Cups are produced and sold by the Hershey Company. This chocolate and peanut butter candy is a fan favorite. The love of this flavor combination sparked Hershey with the idea to make a Reese's cereal....Reese's Puffs. Which of the following most precisely describes the action Hershey took by creating Reese's Puffs cereal? O category extension O line extension O brand extension O group extension parent branding
[Reeses] Reese's Peanut Butter Cups are produced and sold by the Hershey Company. This chocolate and peanut butter candy is a fan favorite. The love of this flavor combination sparked Hershey with the idea to make a Reese's cereal....Reese's Puffs. Which of the following most precisely describes the action Hershey took by creating Reese's Puffs cereal? O category extension O line extension O brand extension O group extension parent branding
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![[Reeses] Reese's Peanut Butter Cups are produced and sold by the Hershey Company. This chocolate
and peanut butter candy is a fan favorite. The love of this flavor combination sparked Hershey with
the idea to make a Reese's cereal....Reese's Puffs. Which of the following most precisely describes
the action Hershey took by creating Reese's Puffs cereal?
O category extension
O line extension
O brand extension
O group extension
parent branding](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2Ff5bab05d-f508-41e7-9fb0-cba42f77fc60%2Fqs2i6cd_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Reeses] Reese's Peanut Butter Cups are produced and sold by the Hershey Company. This chocolate
and peanut butter candy is a fan favorite. The love of this flavor combination sparked Hershey with
the idea to make a Reese's cereal....Reese's Puffs. Which of the following most precisely describes
the action Hershey took by creating Reese's Puffs cereal?
O category extension
O line extension
O brand extension
O group extension
parent branding
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