Do you think when a brand is trying to targhet niche market segment and has a strong heritage, an stroy telling would be an approach they should consider? Like the one that book examples uses for the whisky campaign. Please explain and give some specific samples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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structured approach provides more focused and emphasized the brand's strength. I found that structured approach provides clarity to customer and will have broader customer reach than structured approach. There are numeroud success stories with structured approach. Do you think when a brand is trying to targhet niche market segment and has a strong heritage, an stroy telling would be an approach they should consider? Like the one that book examples uses for the whisky campaign.

Please explain and give some specific samples. 

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Step 1

About Niche Marketing

Niche marketing is a promoting procedure that spotlights on a remarkable objective market. Rather than promoting to every individual who could profit from an item or administration, this technique centers solely around one gathering a niche market-or segment of potential clients who might most profit from the contributions.

A Niche market could stand separated from others due to:

  • Geographic region
  • Way of life
  • Event
  • Calling
  • Style
  • Culture
  • Action or propensities
  • Conduct
  • Segment
  • Need
  • Highlight decrease or expansion

Niche marketing give a successful marketing strategy

All things considered, niche marketing can offer specific benefits. Truth be told, in our yearly High Growth Study we discovered that high-development firms (basically 20% development year over year) are bound to embrace niche marketing than their friends. ... Save on advertising. They center around the most proper strategies for more prominent return.

 

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