The popularity of social media sometimes leads to a new stage in the hierarchy of effects known asadvocacy, where loyal consumers recommend brands they have adopted.As we previously learned, this is especially powerful because these advocates act asacross Personal and Social Networks. This is especially powerful becauseSources of Information have great impact on purchase decisions.

Answered: As we previously learned, this is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The popularity of social media sometimes leads to a new stage in the hierarchy of effects known as
advocacy, where loyal consumers recommend brands they have adopted.
As we previously learned, this is especially powerful because these advocates act as
across Personal and Social Networks. This is especially powerful because
Sources of Information have great impact on purchase decisions.

Expert Solution

Step 1 Introduction

The popularity of social media has given rise to a new stage in the hierarchy of effects model known as advocacy. According to this model, customers move through different stages before making a purchase decision, from awareness and interest to desire, and finally to action.

Advocacy occurs when a customer becomes a loyal user of a product or service and actively promotes it to others through social media and other channels. Advocates are powerful because they act as influencers across personal and social networks, sharing their positive experiences and recommendations with others.