Read the following story. Discuss any potential errors (or missing steps) in the marketing process and provide your suggestions to improve it/add the relevant steps: "ABC company sells products such as sport shoes, socks and slippers. The marketing manager would like to find out whether the company should choose female or male working adults as their target market (What is missing here?). A marketing researcher had been appointed to provide specific information to help in this decision. From 10 interviews with existing female customers, the marketing researcher suggested that female customers prefer the company products more than male customers, therefore, the company should choose female working adults as their target market (What do you think?). After the target market had been determined, the marketing manager would like to revamp the marketing strategies that include new packaging, advertising on social media and opened an online shop at Shopee (online shopping platform) (What is missing here? Are the strategies appropriate?)" [word limit: 500]
Read the following story. Discuss any potential errors (or missing steps) in the marketing process and provide your suggestions to improve it/add the relevant steps: "ABC company sells products such as sport shoes, socks and slippers. The marketing manager would like to find out whether the company should choose female or male working adults as their target market (What is missing here?). A marketing researcher had been appointed to provide specific information to help in this decision. From 10 interviews with existing female customers, the marketing researcher suggested that female customers prefer the company products more than male customers, therefore, the company should choose female working adults as their target market (What do you think?). After the target market had been determined, the marketing manager would like to revamp the marketing strategies that include new packaging, advertising on social media and opened an online shop at Shopee (online shopping platform) (What is missing here? Are the strategies appropriate?)" [word limit: 500]
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
This not essay but problem case question
Solve the problem chapter Marketing and There are sample questions and how to answer them. And answer the problem in the case in the other image with full analysis thank u
Note : Solve the problem based ex case problem thank u. needed max 60 minutes thank u
Please solve the third red part. from part 2-4. Since the first one has been answered, thank you
A. What is missing here
B. What do you think?
C. What is missing here ? are strategies appropriate
Transcribed Image Text:Example case problem
Read the following story and discuss what marketers of a women
clothing company can do at different stages of this story:
"Mary wanted to attend a dinner with a group of friends on this coming
Saturday. She saw an advertisement about ZARA clothes on her way
back to home two days ago. She was wondering whether she should
buy a new dress for the dinner that she will be attending soon. She
searched the internet on new fashion and was redirected to a few
companies' websites. Mary was excited when she was exposed to so
many types of clothes that she can consider buying. She compared the
designs and prices among a few retailers. Finally, she decided to buy a
blouse from Padini Online Clothing Store."
Ex the step to solve the problem:
- finding keyword, search engines, as a marketer to make sure that ur
brand will get feature when mary is comparing what can u do so that
mary can buy u products, or give discount if in physical store, sales can
give good recommendations, identify the appropriate promotional
tools, so that mary will choose ur brand instead other brands
![Read the following story. Discuss any potential errors (or missing steps) in the
marketing process and provide your suggestions to improve it/add the relevant
steps:
"ABC company sells products such as sport shoes, socks and slippers. The
marketing manager would like to find out whether the company should choose
female or male working adults as their target market (What is missing here?). A
marketing researcher had been appointed to provide specific information to help
in this decision. From 10 interviews with existing female customers, the
marketing researcher suggested that female customers prefer the company
products more than male customers, therefore, the company should choose
female working adults as their target market (What do you think?). After the
target market had been determined, the marketing manager would like to revamp
the marketing strategies that include new packaging, advertising on social media
and opened an online shop at Shopee (online shopping platform) (What is
missing here? Are the strategies appropriate?)"
[word limit: 500]](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F2b0b5ef4-43f7-40b2-bb2e-4be47068e012%2Fc1d2bf80-3fd6-4b63-b305-a774914de75a%2Fh72twus_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Read the following story. Discuss any potential errors (or missing steps) in the
marketing process and provide your suggestions to improve it/add the relevant
steps:
"ABC company sells products such as sport shoes, socks and slippers. The
marketing manager would like to find out whether the company should choose
female or male working adults as their target market (What is missing here?). A
marketing researcher had been appointed to provide specific information to help
in this decision. From 10 interviews with existing female customers, the
marketing researcher suggested that female customers prefer the company
products more than male customers, therefore, the company should choose
female working adults as their target market (What do you think?). After the
target market had been determined, the marketing manager would like to revamp
the marketing strategies that include new packaging, advertising on social media
and opened an online shop at Shopee (online shopping platform) (What is
missing here? Are the strategies appropriate?)"
[word limit: 500]
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