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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:For each question 50 word minimum. +QI If you, as a marketing manager for your company, were charged with creating a brand name for a new product, what factors would you have to consider? Q2 Which of the strategies for coping with stress are you using at home during the Covid19 pandemic? Q3 If you were on the jury for a murder or rape case, would you convict a defendant on the basis of DNA evidence alone? Why or why not? Q4 On the surface of this story, it appears that a female pickpocket was caught by the chief of security. He let her off with a warning and told her never to return. If you read between the lines, what really happened in this story? Give a brief description of the plot. Q5 Do you consider yourself religious or spiritual? What do you see as the difference between the two according to the reading?

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