The correct answer is: Marketing Information SystemQuestion 8IncorrectMark 0.00 out of 1.0012. All the followings are true regarding the marketing process except:a. Only those who work in the traditional marketing department are charged with performing marketing activitiesb. Marketing is involved whenever individuals or organizations have a choice to makeC. Any individual inside of an organization who can potentially win or lose customers is in marketingd. Any set of activities attempting to influence consumer choice is marketingThe correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities

Marketing is an art of convincing the customers into buying a product to satisfy their needs.

Answered: 12. All the followings are true…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You receive a report that says the 34% of your target market had been exposed to your ad campaign during a given period of time. This is an example of __________.
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Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
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Consumers should acquire additional information up to the point. (a)where it becomes difficult to find (b)where all available information has been collected (c) where it is difficult to understand (d)where the cost of additional information is equal to or outweighs the expected benefit of additional information.
Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution. Utilize deductive arguments to support the proposed solution. The response should include one of the following: hypothetical syllogism, categorical syllogism, argument by elimination, an argument based on mathematics, or argument from the definition.
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The purpose of marketing communications is to do all of the following, except: Select one: a. Remind b. Inform c. Persuade d. Introduce

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