The correct answer is: Marketing Information SystemQuestion 8IncorrectMark 0.00 out of 1.0012. All the followings are true regarding the marketing process except:a. Only those who work in the traditional marketing department are charged with performing marketing activitiesb. Marketing is involved whenever individuals or organizations have a choice to makeC. Any individual inside of an organization who can potentially win or lose customers is in marketingd. Any set of activities attempting to influence consumer choice is marketingThe correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities

Marketing is an art of convincing the customers into buying a product to satisfy their needs.

Answered: 12. All the followings are true…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a a. Supermarket b. Convenience Store c. Retailer d. Discount Store Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line? a. Place b. Product c. Price d. Promotion A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as a. Channel distributors b. Intermediaries c. Upstream…
The purpose of marketing communications is to do all of the following, except: Select one: a. Remind b. Inform c. Persuade d. Introduce
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