[steps] There are five steps involved in segmenting and targeting markets. What should amarketer do after grouping products to be sold into categories?Form prospective buyers into market segments.Take marketing actions to reach target markets.O Identify market needs.O Develop a market-product grid and estimate size of markets.O Create product groupings.

Segmenting - Targeting - Positioning is an important process of marketing. It involves segmenting…

Answered: [steps] There are five steps involved…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

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