Marketing Questions
1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities.
2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______.
3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments.
4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets.
5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______.
6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________.
7. The rate at which an innovative new product category passes through the _________________________ is also a function of the actions taken by the product’s marketers.
8. When a company focuses on new product and market development that requires superior market intelligence and reeducating distribution channel members is known as _______________________________.
9. ___________________________ consumers are motivated by abstract and idealized criteria.
10. A challenge when determining price-demand relationship, one must consider __________________, such as the changes in the economic conditions or other marketing mix elements.
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