The objective and subject use to compare

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The objective and subjective attributes of a brand that consumers
use to compare
different products and brands are referred to as
Select one:
a. temporal states
b. evaluative criteria.
C. antecedent states.
d. the consideration set.
e. information sources.
Your answer is incorrect.
M O O
DELL
Transcribed Image Text:The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as Select one: a. temporal states b. evaluative criteria. C. antecedent states. d. the consideration set. e. information sources. Your answer is incorrect. M O O DELL
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