The consumer-initiated practice of generating content on a marketer’swebsite that is custom tailored to an individual’s specific needs andpreferences is called ________________.
The consumer-initiated practice of generating content on a marketer’swebsite that is custom tailored to an individual’s specific needs andpreferences is called ________________.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The consumer-initiated practice of generating content on a marketer’s
website that is custom tailored to an individual’s specific needs and
preferences is called ________________.
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