1. Who was Theodore Levitt and how did he relate to the term "marketing myopia? 2. Why Marketing myopia is sometimes caused by a company limited concentration on its product or service? 3. When Marketing Myopia occurs and how to avoid marketing myopia to occurs?

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Q: what is marketing myopia? 2. make an exampel of it

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Q: 1. Think back to a purchase you made in the past. What are subtle cues that might have influenced…

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.