A hotel runs several advertisements in the student newspaper of a localuniversity, promoting its Sunday brunch menu. The ads increase thenumber of people visiting its restaurant, but only slightly. Is thecampaign necessarily a failure? What other goals might the hotel havefor this advertising campaign?

A hotel runs several advertisements in the student newspaper of a localuniversity, promoting its Sunday brunch menu. The ads increase thenumber of people visiting its restaurant, but only slightly. Is thecampaign necessarily a failure? What other goals might the hotel havefor this advertising campaign?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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