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• Who is in the target audience? • What colors might the target audience respond to? • Should your color scheme be the same or different than the competition? Why? • What type of color scheme should you use? Should your color scheme be analogous to give it a feeling of continuity or should it be complementary to give it excitement? • How will the colors look next to each other on the web, in print, and in the sandwich shop?

• Who is in the target audience? • What colors might the target audience respond to? • Should your color scheme be the same or different than the competition? Why? • What type of color scheme should you use? Should your color scheme be analogous to give it a feeling of continuity or should it be complementary to give it excitement? • How will the colors look next to each other on the web, in print, and in the sandwich shop?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been hired by a client to design a website and a coordinating brochure for a new sandwich shop that will feature farm-to-table organic and vegan food. Start by thinking about the target audience and the competitors. Do some research online and see if you can find out what other sandwich shops featuring organic and vegan food are using for a color scheme. Questions to answer: • Who is in the target audience? • What colors might the target audience respond to? • Should your color scheme be the same or different than the competition? Why? • What type of color scheme should you use? Should your color scheme be analogous to give it a feeling of continuity or should it be complementary to give it excitement? • How will the colors look next to each other on the web, in print, and in the sandwich shop? Choose at least three words to describe the feeling you want the colors to evoke. Match up those feelings with what you learned about the psychology of color. In your post, discuss the topics above and include information about what colors you choose and what color model(s) you would need for the website and for the brochure.
Transcribed Image Text:You have been hired by a client to design a website and a coordinating brochure for a new sandwich shop that will feature farm-to-table organic and vegan food. Start by thinking about the target audience and the competitors. Do some research online and see if you can find out what other sandwich shops featuring organic and vegan food are using for a color scheme. Questions to answer: • Who is in the target audience? • What colors might the target audience respond to? • Should your color scheme be the same or different than the competition? Why? • What type of color scheme should you use? Should your color scheme be analogous to give it a feeling of continuity or should it be complementary to give it excitement? • How will the colors look next to each other on the web, in print, and in the sandwich shop? Choose at least three words to describe the feeling you want the colors to evoke. Match up those feelings with what you learned about the psychology of color. In your post, discuss the topics above and include information about what colors you choose and what color model(s) you would need for the website and for the brochure.
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