Assignment 4: Exploring Marketing StrategiesName:Grade & Section:Instruction: Answer the following question through elaborate explanation. Submit your answers inGoogle Classroom. Do not forget to write your name, grade/section and title. You can submit a differentfile for your answer.What are the differences between traditional and entrepreneurial marketing?How does a marketing plan help an entrepreneur?1.2.3. How does customer service impact sales of a new business?4.What is a target market? Why is it important to know the target before creating the marketingmix?5.What is market research? Why is it important to do research before you start a business?

1. Business Orientation: Traditional marketing is customer oriented, that means it requires market…

Answered: Assignment 4: Exploring Marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…
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4.
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