Company: Apple Inc. Product Description: Apple HomeLife Follow this Outline 1. New product overview (brief/paragraph) 2. Situation Analysis: Company SWOT analysis (not product) 3. Segmentation, Target Market Segmentation Analysis Primary Target Market Description 4. Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 Ps One or two sentences per objective b. Positioning. Notes: Highlight a specific position to focus against your competitors especially the competitor you highlighted in External Environment. Include a positioning map. 5. Marketing Strategies Product/service 3 layers (list is acceptable for this section) Benefits available Promotion Use the entire promotion mix A phased approach to match the stage in the product life cycle is recommended Price Pricing chapter: Elasticity, Choose Price Strategy, Tactics for Fine Tuning the Base Price Place
Company: Apple Inc.
Product Description: Apple HomeLife
Follow this Outline
1. New product overview (brief/paragraph)
2. Situation Analysis: Company SWOT analysis (not product)
3. Segmentation, Target Market
-
Segmentation Analysis
-
Primary Target Market Description
4. Marketing Objectives (Goals)
-
-
Objectives
Notes: Use “SMART” Goal setting technique. Address all 4 Ps
One or two sentences per objective
-
b. Positioning.
Notes: Highlight a specific position to focus against your competitors especially the competitor you highlighted in External Environment. Include a positioning map.
5. Marketing Strategies
-
-
-
Product/service 3 layers (list is acceptable for this section)
Benefits available
-
Promotion
Use the entire promotion mix
A phased approach to match the stage in the product life cycle is recommended
-
Price
Pricing chapter: Elasticity, Choose Price Strategy, Tactics for Fine Tuning the Base Price
-
Place
-
-
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