End-of-Chapter Application Case  Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question
  • End-of-Chapter Application Case 

    • Why is beer flavor important to Coors’ profitability?
    • What is the objective of the neural network used at Coors?
    • Why were the results of Coors’ neural network initially poor, and what was done to improve the results?
    • What benefits might Coors derive if this project is successful?
    • What modifications would you make to improve the results of beer flavor prediction?
Expert Solution
Step 1
  •  The beer flavor is important to the Coors' profitability because of the following:
  • Decision on customer relies on different variables.
  • It could have the streets open when the end of the goal is to make the customer's happy and contended.
  • The main objective is it has to be linked with the input as well as the outputs which in turn can lead to the balanced objective analytical as well as more subjective sensory.
  • Every individual has his own taste and flavor according to the occasions Coors' belief was that the company should understand about the beer flavor solely based on its chemical composition.
  • They were concentrating only on single products quality where variation of data was very low. because of low quality of data neural network was in a position to extract useful relationship from existing data.
  • only subset of the provided input had impact on beer flavor that had no impact on the neural network instead was affected by noise . 

 

trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Introduction to Forecasting
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.