Topic: Segmentation Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers. Scenario: A new product service company's marketing assistant tells his boss that the market segment for a new battery operated fireplace that runs up to 48 hours should target Millennials. • What is wrong with the marketing assistant's segmentation of the market? Explain.
Topic: Segmentation Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers. Scenario: A new product service company's marketing assistant tells his boss that the market segment for a new battery operated fireplace that runs up to 48 hours should target Millennials. • What is wrong with the marketing assistant's segmentation of the market? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Topic: Segmentation
Segmentation is crucial in order to match the product to the needs and wants of
the appropriate group of potential customers.
Scenario: A new product service company's marketing assistant tells his boss that
the market segment for a new battery operated fireplace that runs up to 48 hours
should target Millennials.
• What is wrong with the marketing assistant's segmentation of the market?
Explain.
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