HomeInsertDrawDesignLayoutReferences>>Tell meShareCommentsCalibri (He...12A AAa vev A.StylesPasteBIUV abX, x AParagraphDictate5. You work for a cosmetics company who sells majority of their products online:a) Where would you use social media marketing along the path to purchase? b)What are one or two metrics by stage you would measure to see if Social wassuccessful?Awareness:Consideration:Desire:Purchase:riaPost Purchase:V

Customer buying cycle is the process that a customer goes through while making a purchase. There are 5 stages of customer buying cycle: Awareness-Customer identifies the need and wishes to purchase a new product while marketers here try to make them aware about the product. Consideration-The marketer has to communicate the benefits of the product and how it is different than their competitors because in this stage customer researches about the product he wishes to purchase. Desire- The buyer chooses the product among various alternatives by taking into consideration the financial,emotional,motivational factors. Purchase- Now the customer finally decide to buy the product after considering the above factors. Post purchase It is basically taking feed back from customers after they have purchased the product and also solving their problem if they have, after buying the product.a)Social media marketing is promoting products through online platforms and this should be applied in the first stage that is, awareness because customers are unaware about the product and social media has millions of people so it increases the customer base of your company.Hence, this media should be used to market the products and create brand awareness. b)There are various social media metrics used to analyze its effectiveness like Google analytics which measures the web traffic showing the number of customer visits in your website and track their activities in social media platforms.It also through likes,comments,share , you can measure how your social media marketing campaign has been effective in reaching your customers.These metrics can be used in the desire and post purchase stage.We can track the customer activity as to whether they are interested buying the product or not through your website in the desire stage.We can also measure the response post purchase through feedback by the no. of likes,comments shares.

Answered: a) Where would you use social media…

Business

Marketing

a) Where would you use social media marketing along the path to purchase? b) What are one or two metrics by stage you would measure to see if Social was successful?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

The role based on digital marketing in communicating your brand value to customers. Apply your discussion to at least x3 social media channels/platforms/digital tools.
Explore the concept of social CRM and its integration with social media platforms for brand management and customer engagement.
How does keyword research contribute to the success of digital marketing campaigns, and what tools can be used for this purpose?
(1) Do you read product reviews online before makingimportant purchases? Why or why not? Have you evercontributed to social commerce by posting your ownreviews or product advice? (2) Why did you buy theclothes you are wearing at this very moment?
Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media marketing?
Describe any TWO (2) advantages and TWO (2) disadvantages of Sharece Henry using Instagram as the primary medium for promoting her Reecie’s Pieces business venture.
You have taken a consulting position with a big beverage producer. As part of your overarching marketing plan, make sure to address and describe the steps that may be performed to boost the company's online visibility. Before making any websites public, make sure you've given them a full round of testing.
Develop a campaign for a Coffee shop on digital media keeping the upcoming Valentine’s Day (or a celebrationof your choice) in mind. Mention objective, message and appropriate digital media that will be used.
Being the Digital Marketing Manager for Zara Brand, how would you plan the Social media strategies for each social maedia platforms. Also write how would you suggest to use the Email marketing and SEO/SEM for Zara fashion Brand.
How has social media, such as Twitter and Facebook, changed marketingcommunications?
Describe your online marketing tactics for the smartwatch company. What tools and resources will you use to support your tactics? Create one social media marketing post (e.g., educational, promotional, engagement post) for Facebook, Instagram, or Twitter a smartwatch company.
ANSWER THIS COMPREHENSIVELY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…