HomeInsertDrawDesignLayoutReferences>>Tell meShareCommentsCalibri (He...12A AAa vev A.StylesPasteBIUV abX, x AParagraphDictate5. You work for a cosmetics company who sells majority of their products online:a) Where would you use social media marketing along the path to purchase? b)What are one or two metrics by stage you would measure to see if Social wassuccessful?Awareness:Consideration:Desire:Purchase:riaPost Purchase:V

Customer buying cycle is the process that a customer goes through while making a purchase. There are 5 stages of customer buying cycle: Awareness-Customer identifies the need and wishes to purchase a new product while marketers here try to make them aware about the product. Consideration-The marketer has to communicate the benefits of the product and how it is different than their competitors because in this stage customer researches about the product he wishes to purchase. Desire- The buyer chooses the product among various alternatives by taking into consideration the financial,emotional,motivational factors. Purchase- Now the customer finally decide to buy the product after considering the above factors. Post purchase It is basically taking feed back from customers after they have purchased the product and also solving their problem if they have, after buying the product.a)Social media marketing is promoting products through online platforms and this should be applied in the first stage that is, awareness because customers are unaware about the product and social media has millions of people so it increases the customer base of your company.Hence, this media should be used to market the products and create brand awareness. b)There are various social media metrics used to analyze its effectiveness like Google analytics which measures the web traffic showing the number of customer visits in your website and track their activities in social media platforms.It also through likes,comments,share , you can measure how your social media marketing campaign has been effective in reaching your customers.These metrics can be used in the desire and post purchase stage.We can track the customer activity as to whether they are interested buying the product or not through your website in the desire stage.We can also measure the response post purchase through feedback by the no. of likes,comments shares.