One of the general characteristics of a small business is that it typically sells fewer productsa) to a larger customer baseb) to fewer market segmentsc) to foreign companiesd) at lower costs to government agenciesQuestion 9is a term used to represent the effort of companies to create customer lifetime value whileseeking long-term profitability and other goals.a) Customer loyaltyb) Relationship marketingc) Customer satisfactiond) Sales conceptQuestion 10A product is called a good ifa) It is predominantly tangibleb) Its price is below the market standardsc) It has been standardizedd) It is sold directly to the end consumers

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
One key advantage of using mass media, such as television advertising, is the ease of effective target marketing and measuring return on investment. True or False?
Is buying and consuming organic and local food products important to you? Are these criteria you consider when purchasing food? Is price ever a barrier to purchasing the food products you prefer? Are there other barriers that keep you from purchasing the food products you prefer?
Perhaps the ideal source of financing the purchase of an existing business is O the seller of the business O the Small Business Administration O an insurance company a venture capitalist
Imagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why? share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you did
How can businesses build and maintain strong customer relationships to drive customer loyalty and long-term business growth?
Match each business model type with the correct description. Remember to select a different business model type for each description. Business model type Product business model Multisided business model Solution business model Matchmaking business model Description A company controls a platform where sellers and buyers exchange products or services. A product or service is designed according to specifics defined by each customer. A product or service is offered to customers. A company provides different products and services to different groups of clients who gain some benefit from the existence of the other group of clients.
Would you prefer conduct business with a single proprietorship or a corporation in your regular consumer interactions? Why?

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One of the general characteristics of a small business is that it typically sells fewer products a) to a larger customer base b) to fewer market segments c) to foreign companies d) at lower costs to government agencies